Navigating Introversion & MSP Blogs

Host Karl caught up with MJ Shoer, the Chief Community Officer at CompTIA. MJ is responsible for leading a team of passionate leaders who deliver programs and benefits to CompTIA’s global community of members.  MJ is a 25+ year MSP veteran, having owned his MSP for nearly 20 years before merging into a friendly regional…

From Karl: Everyone is a little overwhelmed with the fast-changing world of cybersecurity and what we should be doing. I wanted to give folks some clear, precise guidelines and questions about starting this process. I go into some detail on the questions and process I recommend for engaging EVERY client in this discussion. I make…

Host James Kernan interviews writer Kate Frank about the strategic use to writing as a marketing tool. Kate is a professional writer with decades of marketing expertise. She has a unique ability to tap into the genius of others and get their message on the page of a book or other media. Most people struggle…

I caught up with Paul Green again, from Paul Green’s MSP Marketing. One of the first things Pauls says is that you can’t really speed up sales most of the time because you don’t have the power place your prospects in a position of “needing” your services. Your goal is to be there when they…

Karl caught up his long-time friend Dave Seibert. Dave is a managed service provider, a Microsoft MVP, organizer of the SMB Techfest events, and much, much more. Dave is an internationally-recognized community builder. This includes his status as a Microsoft Influencer and his own ProTier Peer groups. On top of all that, Dave’s whiz on…