Aaron Asher on Sales Development and Appointment Setting

ByKarl Palachuk February 17, 2022February 17, 2022

Host James caught up with founder of Arsenal, Aaron Asher, to talk Sales Development and Appointment Setting.

Since its inception in early 2019, Aaron and his team at Arsenal have worked with 100s of MSPs to provide transparent, no frill lists of services and resources.

Link: www.arsenalbg.com

— — —

Sponsor Memo: Cisco

Did you know Cisco helps Managed Services Providers directly? Know about the Cisco Partner Program? Focused on helping partners combine managed services expertise and service creation with innovative Cisco technology and proven go-to-market resources, there’s a program option for you. With provider pricing, MDF, and marketing resources coupled with Cisco’s leading technologies inculding Meraki, Duo, and Umbrella, learn more with the link right in the show notes.

https://www.cisco.com/c/en/us/partners/partner-with-cisco/provider.html

🙂

Check out this episode!

Interesting People | Vendors

Get Your Organization Truly Engaged in Cybersecurity Training

November 25, 2021December 2, 2021

Host Karl interviewed Manoj Srivastava, General Manager of ID Agent and Graphus. Today’s employees have a better understanding of cybersecurity risks than in years past, but it can still feel like a massive undertaking to get everyone to complete even the most basic of training. While hacking into a system is difficult, sophisticated social engineering…

Interesting People

Michael Callahan – Cyberfit Summit 2022

December 1, 2022December 1, 2022

Host Karl sits with Acronis’s Michael Callahan at Cyberfit Summit! Michael is a security marketing executive with the rare combination of branding, product and technical expertise. Proven track record in both large and startup companies developing and executing go-to-market and enablement programs that drive record revenue. He is an experienced leader who creates a collaborative…

Interesting People

Is the Era of the IT Generalist Behind Us?

April 13, 2023April 21, 2023

Segment One: What’s Goin On with You? Amy’s installs windows…also what is your preferred meetings app? And while we’re on the topic of virtual meetings, we talk mics and coaching. — Segment Two: Question of the Day Which authenticator app are you using and why? & Is the era of the generalist over, or will…

Events | Vendors

Security Reports, Analytics, and Coaching – A Report from MAX 2015

September 17, 2015September 17, 2015

While in DC for the MAX 2015 conference, I wandered down to the vendor hall. Of course I took my trusty recorder along for the stroll. Here are three quick interviews with vendors I met. Carl Banzhof from iScanOnline talked about “data breach intelligence.” Basically, they use a host-based agent to search for sensitive data….

Events | Vendors

Kent McNall of Quosal Talks about the LabTech/Quosal/ConnectWise Killer Combo

November 18, 2012November 17, 2012

While at IT Nation last weekend, I grabbed Kent McNall, CEO of Quosal for a quick interview. This “killer combo” of products is one of the most impressive things I saw over the weekend. Quosal was one of the highlighted products in Arnie Bellini’s keynote speech. Kent gave us some of the details about how…

Interesting People | Vendors

Chris Wiser on Running a 7 Figure MSP

October 24, 2019October 24, 2019

I caught up with Chris Wiser last week and grilled him on some of the secrets of creating a million dollar business. The number one need in this industry is sales, and all the elements that lead to that (leads, prospects, appointments). But, as Chris says, even if MSPs get those opportunities, they can’t close…