Generate an Endless Supply of MSP Leads

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I caught up with Terry Hedden from Marketopia for this podcast. Normally, I see Terry on the road, but we’re going to miss each other for the next few months. AND he’s got a big sales coaching event coming up while I’m down in Australia.

So, it was good to catch up on the podcast.

Terry started out as an IT service provider. He built and sold a 49 person MSP in 6 years. Now he runs Marketopia, the largest demand generation firm for MSPs.

Marketopia provides outsourced marketing and outbound lead generation. As Terry says, they are most successful when an MSP lets them run the lead generation based on their proven process. In other words, when you try to do it differently, you are likely to be less successful. 🙂

This interview has a lot of detail on the services Marketopia offers (including some very good pricing information).

In October, Marketopia is putting on a training event called 4U2Grow – see https://www.4u2grow.com/ for more information. The conference is October 8-11.

Primary web site: https://www.marketopia.com/


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