Creativity is Not Magic: Think Inside the Box

SMB Community Podcast
SMB Community Podcast
Creativity is Not Magic: Think Inside the Box
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John Armato – Think Inside the Box


John Armato is a Senior Vice President & Senior Partner, and Creative Strategist for Fleishman-Hillard International Communications.



John helps companies set strategy, shape messages, and develop programs to inspire people, sell products, solve problems, promote causes, and avert crises. He has won dozens of awards and worked with more than 100 clients, including Hallmark, H&R Block, Visa, E. & J. Gallo Winery, the United States Interagency Council on Homelessness, the Egyptian Tourism Authority, and the University of Oregon.

John is in demand to lead “big idea” sessions and to coach others on the creative process. He has been called “one of the most accomplished presenters in his field” and his keynotes have been featured at clients, colleges, and conferences around the country.

In this podcast, John talks to us about creativity and how the “idea” process works. I think you’ll find this a very engaging discussion. It also ties in well with the presentation John will be making at the SMB Online Conference next month.

John’s presentation is entitled “Think Inside The Box.” He’ll be discussing the creative process, communications, and living a life of ideas.

John’s Web Site: :




See the press release on this topic here: Creative Strategist Says Stop Thinking Outside The Box.



The theme of this year’s SMB Online Conference is IT Business Reboot – We’ll cover a variety of topics related to re-building your business as if you were starting over today.

Here are the topics for Day Three – June 27th:

9:00 AM PST Karl’s Keynote (Karl W. Palachuk)

10:00 AM Brian Sharp – How to Take Back and Turn Around Your Small Business

11:00 AM John Armato – Think Inside The Box

1:00 PM Rayanne Buchianico – Understand Your Financials – Use Data to Make Decisions

2:00 PM  Special Presentation

(all times are Pacific)


For more information on the conference, visit

– Download the Interview with John Armato here.

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